Running a spaza shop or informal business in South Africa can be rewarding, but standing out in a competitive township market may require more than word of mouth. This guide is designed to help township entrepreneurs use affordable digital tools — including WhatsApp Business, Facebook Marketplace, and free graphic design apps — to reach more customers and grow their customer base. The guide covers how to set up a professional WhatsApp Business profile, create eye-catching product posts using free tools like Canva, and use Facebook groups to promote your shop to local communities. It also includes tips on how to manage customer enquiries, handle complaints professionally, and build a loyal repeat-customer base — all without needing a big budget. Whether you run a spaza shop, a tuck shop, or a small informal business, this resource can assist you in taking your first steps into digital marketing. With practical, step-by-step guidance tailored to the South African township context, this guide may help you attract new customers and keep existing ones coming back.